If
anything could be used as a metric to measure an app's performance
and success, the user experience it delivers would be an apt choice.
The UX can make or break a mobile application because an exceptional
one has the potential to bring in users and enhance conversions;
conversely, anything below par can take it downhill. For this reason,
developers lay great emphasis on crafting an impeccable UX when they
engage in creating a
mobile app UI UX design.
Before
exploring more about the significance of UX, it is essential to know
more about UI, which the backbone of UX. While the latter is the feel
of the app, the former is the look that brings the feel. The user
interface is largely concerned with the design of the application,
which in turn determines the way it interacts with the users. Here
are a few checkpoints that you should demand while availing mobile
application design services to
get the UI and UX that really work:
Usability: The
application should be a value-addition for the users and make tasks
easier for them
Simplicity: It
should be simple and intuitive enough to ensure a fluid experience
for the users
Accessibility: The
faster and easier a mobile application is to locate on the app
store, the better is the experience it delivers
Desirability: Another
thing that makes a difference is whether the application relates to
what the user is exactly looking for
Credibility: The
UI and UX must have such elements that add trust factor so that the
users are driven to buy from it
Applications
that excel in terms of user experience work magically in terms of
reaching the users as well as converting them into customers. Here
are some ways the user experience can drive success:
It
enhances user engagement
An
emotive UX is capable of striking a chord with the users and engage
them as loyalists. It serves as a branding tool for the business as
such users tend to recommend it to others and bring in more users for
the app, which translates into a wider reach for the business.
It
boosts sales and revenues
A
fluid UX with the right CTA buttons at the right places has a great
potential when it comes to bringing in conversions and revenues for
the business. Persuasive copywriting and use of attractive images is
another way to build credibility and attract people to shop from the
app.
It
supports app monetization
The intelligent use of PPC
campaigns as a part of the user experience is a great way to monetize
the app. The smart utilization of in-app ads and freemium plans
enables you to make money by getting clicks on the ads and generate
revenue for the mobile application.
It
prevents uninstalls
The
role of user experience in preventing uninstalls is extremely
significant as a poor one tends to drive users to uninstall it. Every
mobile app development company is
aware of the fact that the scenario out there is dynamic and it is
challenging to retain the users unless the app offers a decent UX. A
good one has them think twice before uninstalling the application.
It
limits the need for updates
Mobile
applications are to be built with the targeted user in mind. An
enriched user experience that is tailored to meet their expectations
requires fewer updates later to increase retention. The lesser is the
need for updates, the better is the application considered from the
business point of view.
The
importance of user experience can be judged from the fact that
enhances the functional interface of a mobile application. Therefore,
this is one aspect that deserves the greatest attention as far as the
development process is concerned. At Mobi Biz, we are acclaimed as
specialists in iPhone and
android app development in India. We
have a team of experts you can trust for creating exceptional user
experiences that match your expectations.
