The latest statistic report shows that one among every five individuals use the mobile network. Shopping through mobile has become so convenient that both consumers and the e-commerce retailers are attracted to it. The retailers are able to increase their sales by targeting a wide range of audience beyond geographical and time boundaries through the mobile website and the mobile apps. Likewise, the consumers are relieved from the efforts of visiting a physical store or browse through personal computers and laptops, as they are able to shop on the go from anywhere at anytime. As per the study, the number of smartphones users is expected to reach 243.3 billion by 2017( E-marketer research report).
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