Sunday 9 October 2016

Mobile APPS for quick bite news

Keeping updated about the latest news from around the world has been a recent challenge by everyone. News accumulators like Reuters, PTI and other world renowned agencies are working round the clock to keep news enthusiasts updated. News can be categorized into Politics, Sports, Business, fitness, health and economy.  Gone are those days when every single line of news was pushed to consumers which had not relevance. Technology has taken a step forward and given the consumers options to choose their news and subscribe instead of general data pushing.  These newspapers and magazine have started implementing big data analytics and many intelligence software to push news according to the consumers requirement instead of pushing all the news which irrelevant to the consumer.


Many Mobile App Development Companies have taken advantage of this situation and started to develop many applications which are consumer centric and does not involve any analytics. The apps are developed which are connected to the consumers’ social media and relevant news related to are pushed accordingly.  The social media helps the app to filter data as per the consumers’ requirements.

Whenever there is a specific requirement and outburst of specific news these apps automatically capture those keywords or category specified by the app development companies enabling only limited and filtered news to reach them. The Mobile App Developer has ensured that user experience and speed does not get affected by choosing the best interface for faster capturing of information to the consumers.

Even today many companies are struggling to survive in the media industry because of this sudden 360 change in the industry.  These companies don’t limit themselves to only news, but they also try to sell advertisement which is of relevance to the consumer, based on his past search history and requirements.  Although only few companies have been able to penetrate into this market, the other companies are lacking either on funding, technology or talent.  The Mobile App development industry in India has grown rapidly and every other day, a new startup comes up with this portfolio. Holding on the right talent has been one of the key challenges in this industry.  The right talent requires better pay which is not affordable by many organization so they chose to get this work by cheap manpower who don’t offer the quality have ultimately many company are forced to compromise on the quality.

Among the few satellite cities which got developed in the past decade few have been successful.  Mobile App Development Company Gurgaon is very much in demand due to nearness of political capital Delhi. There have been few startups that have developed their news apps and trying hardly to push the same to consumers.  These days consumer is very choosy which leads to much competition and the human psychology always takes the free app and which can be used with lesser data consumption.    With these in hand the entire news app industry is going through great changes and boosting the economy in its vertical while going through all jitters.

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